Missed this webinar? Don’t worry – the recording is available here!
In the mean time, why not try to me win a trip for 2 to Turin with the eco:Drive Virtual Challenge! Visit: http://www.futuremobilitynow.com//ecodrive-page/ to find out more!
April 5, 2012 at 15:30 CET
We all know that cars and other vehicles are getting cleaner and more efficient – but did you know how important driver behaviour is in ensuring that a car is as environmentally friendly as possible? To explore the ways in which drivers can eco-drive their way to a smaller carbon footprint, OFMN has teamed up with Fiat, who is providing their expertise and knowledge to teach us a few tips and tricks.
Maurizio is responsible for the powertrain product portfolio, defining the performance development roadmap concerning the Powertrain Families (engines, transmissions, gearboxes) in coherence with the brands values, the future technological scenario, the competitive assessment, the customer expectations.
Previous experience accounts 7 years in the Alfa Romeo Product Marketing, first in the product strategy area, further as Product Coordinator, with latest responsibility as Director for Marketing Product Development.
He started his professional career at Fiat within the R&D department.
Massimo Cavazzini’s business life has been almost entirely dedicated to innovation and technology. After having founded a start-up in the biometric technology business, through communication sales and marketing roles at 3 Italia – a Hutchison Whampoa Company – and lately at Fiat Group Automobiles, Massimo gained a valuable expertise in supporting innovation leadership in complex programs definition and execution, with over 10 years experience in the Telco-related business. With drive for change and passion for excellence in a working environment that nurtures diversity, together with a deep understanding of communication and consumer insight, Massimo’s actual focus is bringing telematics and infotainment services to market in a simple and exciting way. Massimo is currently responsible for Product Concept – Infotainment Services and global lead for eco:Drive, where through technology integrated into the car drivers can reduce their Co2 emissions by up to 16%. Massimo graduated in Industrial Engineering at Politecnico di Torino.
Making environmentally friendly mobility fun!
Making simple changes in the way you drive can significantly reduce your CO2 emissions. One such sustainable environmentally friendly solution is Fiat eco:Drive, whichshows drivers exactly how they can drive more efficiently and what effect that has on their fuel consumption and CO2 emissions.
eco:Drive is an interactive, personalized tool that helps drivers improve their behavior at the wheel and optimize fuel consumption and vehicle emissions. Plugging a USB key into the Blue&Me port on the dashboard allows eco:Drive to record information about your driving style. You then just plug this USB into your computer to see how you performed, how you can improve, and track fuel and CO2 savings.
On average, eco:Drive users improve their fuel efficiency by 6%, with the top drivers improving by 16%. This means a potential saving of more than €1.500 over the typical lifecycle of a vehicle.
The eco:Drive Mobile application was recently launched on Android-based smartphones and on Apple iPad, providing the ability to receive direct feedback on Smartphones and Tablets. This allows drivers to view their performance immediately and thus, improve their driving behavior on the spot.
Satisfying the growing need for mobility, while reducing the environmental and social impact of the car throughout its total life cycle, represents a strategic choice for the entire Fiat Group.
Fiat is committed to:
- • Improving efficiency and reducing emissions from both diesel and gasoline engines
- • Increasing the use of alternative fuels
- • Developing non-conventional propulsion systems
- • Actively involving the customer in reducing emissions during vehicle use
It helps to look beyond the life cycle of automotive products, adopting an integrated approach that also focuses on driver behavior and vehicle maintenance, because it is important to recognise the driver’s contribution to reducing CO2 emissions.
eco:Driving Uncovered: Summary