The book of ideas
“Young people don’t know words like unaffordable or unfeasible. They don’t worry how crazy an idea sounds.”
Dr Dieter Zetsche, chairman of Daimler AG and head of Mercedes Benz cars
Click here to download The Book of Ideas in PDF
Bringing together young delegates from over a dozen European countries with more than twenty nationalities represented the Our Future Mobility Now event in Brussels this summer marked the start of a new chapter for the Automotive industry in Europe. A chapter in which the drivers of tomorrow are free to create their own roadmap for the future and where their ideas are placed at the heart of the conversation.
These ideas and the spirit demonstrated on the 22nd of June 2011 have been captured and embodied to create The Book of Ideas, a living work that will help define and guide an industry in the coming years.
“When you’re in your twenties you don’t have a master plan for your future but you are open to change. The auto industry doesn’t have a master plan for future mobility, but there is plenty of change ahead of us and shying away from that is not an option.”
Dr Dieter Zetsche, chairman of Daimler AG and head of Mercedes Benz cars
New Mobility Services
Urban Communities
Skills for the Future
You can read our full round up of the event and hear more from the speakers in the news section by clicking here.
Click here to download The Book of Ideas in PDF
